At what price local?
Last weekend we went to the local pet store to buy dog food only to find there had been a price increase, from $46 to $60 for a 40 pound bag. Wow, a $14 increase! We purchased a bag, but, out of curiosity, we checked the big chain store for a price comparison: $46. Plus, while we were there, a salesperson gave us a $2 off coupon, making the price difference $16.
I believe it’s very important to shop local. When you shop local, you’re supporting your neighbors who own the business and you’re developing relationships that make your community a better place to live. More of the money you spend stays in the community through profits, jobs, and taxes. Local businesses are more accountable and are more likely to utilize other local businesses. They also hire local people who provide better service to others in the community, who happen to be their neighbors.
No one can deny that shopping at a local merchant is more satisfying than shopping at a big box store. And who wouldn’t rather live in a town with a Main Street full of local merchants rather than next to a highway littered with strip malls?
As satisfying as it is, however, I do have limits. When a book I wanted to get my husband was $30 more at the local bookstore than at Amazon, I didn’t hesitate to buy it online. So, how much more am I willing to spend to buy local? It seems it depends on a number of intangible elements. But I do know I’ll continue to buy from my local merchants whenever possible. Whatever that means.
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catbird :: Jun.30.2009 :: customer service, green, socio-pop :: No Comments »