365 Brand Kettle Cooked Potato Chips
We love Whole Foods 365 Kettle Cooked Potato Chips. They are a delicious savory treat.
There is, however, a problem with the packaging. The copy on the back reads: “Snacking is a national past time [sic]“? Really? Snacking is a pastime, and a national one at that. No wonder why there is so much obesity in our nation, we’re all whiling away the hours munching snacks.
What happened to the Whole Foods Education Core Value which says “We can generate greater appreciation and loyalty from all of our stakeholders by educating them about natural and organic foods, health, nutrition and the environment.”
Promoting snacking as a pastime is definitely NOT educating people about health and nutrition. Snacking should be done in moderation when hungry; certainly not to pass the time.
While I know (or at least hope) people aren’t taking life advice from the backs of potato chip bags, I sincerely hope Whole Foods will change the copy on this product to reflect their Values.
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