5 Things Whole Foods is Doing Right
At the tweet-request of @msmari, here are 5 things I think Whole Foods is doing right. Don’t get me wrong, I don’t think WF is perfect. But I do think it’s miles ahead of other chain grocery stores.
1. Customer Service:
If you read my blog or tweets, you know I’ve had quite a bit of interaction with Whole Foods customer service. WF recognizes customers as key to the company’s survival and therefore treats them with respect, listening to suggestions or complaints and trying to rectify any problems. As a part of the WF customer service plan, they generate a feeling of (dare I say it?) community among customers through feedback channels, in-store events, and general friendliness of the staff. Good customer service is so important to a successful business and WF really gets it.
Where I live (in northern NJ) friendly grocery store employees are few and far between so I really appreciate the friendliness (real or contrived) of the people at Whole Foods.
2. Employees:
For the past 12 years that Fortune Magazine has been generating the Top 100 Places to Work list, Whole Foods has been on it. Ranked at 22, it isn’t the only grocery store on the list. Wegman’s is 5 and Publix is 88 and both of those have been on the list all 12 years as well. Do I think it’s all sunshine and rainbows to work there? Probably not, but they must be doing something right.
3. Local products and suppliers:
Whole Foods is doing a great job bringing in local products and suppliers. In almost every department, there are signs for locally caught, raised, or produced food. Sure, it might be better for me to drive to the various farms or artisan shops to get these products (emphasis on “might”), but as long as we have grocery stores, I’m glad there is one collecting local products under it’s roof for me.
4. Green Mission
Whole Foods has Green Mission Specialists and they actually do stuff. Like listen to customer requests for reusable containers for bulk foods, or setting up special bins for compostable waste in the dining area, or getting rid of plastic containers in the prepared foods area, or… well, you get the idea.
5. Sustainablity
Okay, I know it’s such a buzzword right now, but it is important. Whole Foods thinks about products from “farm to fork”. Might not be perfect yet, but at least they are *thinking* about it.
These are just five things I think Whole Foods is doing right. I’ll reiterate: I don’t think WF is perfect, but I do think it’s the least of all evils with regard to grocery stores.
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catbird :: Aug.23.2009 :: customer service, food, green :: No Comments »