Re: Red Card

Dear Target,

If you really want to help schools, just do it. Don’t make it conditional on whether I sign up for your marketing program (so you can track my purchases). Don’t make it conditional on how much I spend in your store. In fact, don’t make it conditional on me shopping at your store at all.

Just help the schools.

Then have your PR team promote the heck out of your good deeds. Good PR can go a long way, much farther than bribery or blackmail.

Sincerely,
catbird*

*Yes, I really sent this letter to Target, but signed with my name.

A NOTE: Target does other things to help schools that aren’t conditional on people buying stuff.

catbird :: Apr.12.2010 :: customer service, mommyhood, socio-pop :: Comments Off